What is Inbound Marketing?

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Below you find all the different tools to accomplish inbound marketing.

Buyer Persona Development

Sparkinator’s buyer personas are semi-fictional representations of our clients’ target customers. Using real world research, interviews, evidence, and informed assumptions, we compile mini-bios of your ideal customers.  After all, we should all know exactly who we are looking for. Once we know what they read, what they do, where they go and other factors, then all our marketing activities will be placed in orbit around these buyer personas.


You tell your search engine what you are looking for, and it shows you how to get there.  Like GPS.  Locating an un-optimized web page is like searching for a boat lost at sea.  Sparkinator equips your web pages with all the right equipment to be quickly and easily located by any searcher.

Keyword Research

Your customers search for online solutions the way they want to.  Period.  The good news is that keyword research shows us exactly the word combinations they search most often.  Sparkinator combines accurate buyer personas, SEO, and the right keywords for the triangulation you need to be found easily online.


Each blog post is like a new web page, with expanded opportunities to attract new and different visitors.  Your website won’t attract as many visitors as it will with active, optimized blogging activity.  Online searchers may be searching for niche information that you would not want posted as part of your main website messaging.  But they could be important visitors that will only find you by searching for niche details covered in your blog!

Our topical articles are educational, remarkable, helpful and valuable content that entice web searchers to visit your website, and consider stepping ahead to your Conversion Path.

Social Publishing

An important aspect of Social Media is to promote your compelling content that consumers want to share. It’s the digital form of word-of-mouth. Sparkinator monitors your brand mentions and relevant conversations, tracks engagements, and schedules social posts to be published when the right people will see them.

Conversion Path Building

Sparkinator will show your web visitors how to turn themselves into leads for you!  Conversion paths are comprised of a premium content offer, a call-to-action, landing page, and a thank you page. A visitor sees a content offer of interest (your remarkable content, written by us), clicks on the call-to-action button, and is taken to a landing page. The visitor enters their information on the landing page form in exchange for access to the offer. Once they submit the form, the now-lead is taken to a thank you page where they receive the offer.  Step-by-step, we have just sent a web visitor down the conversion path to becoming a lead for you.  Once converted, the lead is sent down the next pathway, called Lead Nurturing.

Premium Content Creation

Quality Content is today’s online King.  Search engines like Google, and artificial intelligence, are smarter than ever.  Google continuously improves at locating relevant, timely and authoritative results for its searchers.  Lengthier pieces, say a couple of pages in length, or even Ebooks are ranking higher.

High quality, consistent content publishing is at the heart of any successful inbound digital marketing strategy. This intimidates many marketers, but therein lies your opportunity!  Everything revolves around the content desired by the Buyer Persona.

If you are not a journalist in your spare time, how will you keep up?  Sparkinator’s journalists research your industry in depth interviewing outside experts, your customers or prospects, or your team’s experts about the problems and solutions your prospects are googling about.  A treasure of topics, answers, insights, advice and expertise already reside in the minds of your company’s contacts and stakeholders.  How can you efficiently download and format all that into premium publishable content?  Sparkinator’s journalists make it happen.

Facebook Lead Ads

We’ll track the ROI of your Facebook advertising with precision and accuracy so you can stop struggling to justify your paid ad spend.

Lead Nurturing

Sparkinator employs a holistic approach to lead nurturing comprising a variety of channels targeted to who your Buyer Persona is, and where they are in the buyer’s journey.  We attract visitors with premium content, and they convert into leads which can be segregated into predictable next-step pathways.  Our digital signposts move your traffic in the right direction.  Next step pathways may include automated email workflows, delivery of detailed qualified leads to the sales team, or both.

Marketing Automation

Sparkinator can set up powerful, automated workflows.  Let your leads find their own path to purchase and close more deals. With marketing automation, you can see and use each lead's behavior to tailor emails, content, offers, and outreach at scale. Put Lead Nurturing on autopilot with email drip campaigns.  We can automate your email campaigns so you can move prospects further down the funnel and generate more qualified leads.

Email Marketing

Sparkinator will create stunning email templates, and we’ll personalize subject lines and content for each recipient.   Plus we’ll run A/B tests to improve open rates and click-throughs.  Older and perhaps less sexy than other digital tools, Email marketing done correctly has proven to be as powerful and effective as ever.

CRM Implementation

SEE EVERYTHING in your sales pipeline.  Simply.

You will have an up-to-the-moment view all sales activity on a beautiful, clean dashboard.  Know the details of a deal, a lead, a contact, a contract by name, amount or stage.  Custom filters too.

Sync with Gmail or Outlook to capture every email, call or meeting as it happens.  Social media activity, too.  Want to see all this as a story?  No problem, all the above also displays instantly as a sales timeline.

Actionable information in an easy to use format.